3-MONTH ONLINE ENTREPRENEURSHIP PROGRAM

October 14 – December 18, 2020

Program overview

“Recession is the best time to start a new business.”

COVID – 19 pandemic has hit the global economy that resulted in a recession. Economic downturns can propel entrepreneurship, and this is a good opportunity for people to start their business.

But starting a business entails risks. Most start-ups fail when they are not solving a market problem. They build a product that no one wants to buy. They focus on what they want rather than what consumers want.

Another thing is, they do not have any business plan to follow. Start-ups often rely on their gut feelings or copy what their competitors are offering.

Some start-ups fail to properly market their products. In the advent of digital marketing, some start-ups spend a huge amount of money on ads but have a low turnout of sales leads.

With these problems, ECOP, with the technical support of the Wadhwani Foundation, will be conducting an 3-month online entrepreneurship program to help start-ups and aspiring entrepreneurs develop a viable business. This course is not a livelihood program, participants will not be taught any specific trade, but rather they will learn how to launch a viable business that they should be willing to take a risk on.

The 3-month online entrepreneurship program is a mixture of online lessons focusing on the fundamental aspects of entrepreneurship, development of viable business, and coaching from industry leaders and experts.

At the end of the program, participants are expected to launch their business ventures or pivot their existing business to adapt to the “new normal.”.

Program objectives

At the end of the 3-month program, participants will be able to:

  • Discover their passion and interests (“flow”) and entrepreneurial style;
  • Determine a customer problem that is worth solving;
  • Identify a customer segment and create a Value Proposition Canvas;
  • Know and understand customers’ pains and gains and convert them to a viable product or service that they want to buy;
  • Create a business plan using the Lean Canvas;
  • Compute start-up costs effectively and create a financial plan;
  • Create an effective minimum viable product;
  • Learn the techniques on how to analyze competitors;
  • Learn the elements of business (social media marketing strategies, financing business, forming and managing teams);
  • Learn how to pitch one’s business to potential investors
  • Launch a business venture/ pivot existing business

Program contents and schedule

Topics Schedule
·         Course Orientation

·         Learnwise Orientation

October 14, 2020, 2 – 3 p.m.
·         Self-discovery

·         Team Formation

·         Presentation of Initial Practice Venture Ideas

October 16, 2020, 2 – 4 p.m.
·         Opportunity discovery

·         Problem Worth Solving

·         Back of the Envelope Calculations

October 21, 2020, 2 – 4 p.m.
Presentation of Milestone 1:

·         Team Profile

·         Problem Statement

·         Solution

·         Back of the Envelope Calculations

October 23, 2020, 2 – 4 p.m.
·         Customer & Solution

·         Value Proposition Canvass

October 28, 2020, 2 – 4 p.m.
·         Business Models

·         Lean Canvas

October 30, 2020, 2 – 4 p.m.
Presentation of Milestone 2 (part 1):

·         Customer Persona

·         Value Proposition Canvas

·         Lean Canvas

·         Competition Analysis

November 4, 2020, 2 – 4 p.m.
Presentation of Milestone 2 (part 2):

·         Customer Persona

·         Value Proposition Canvas

·         Lean Canvas

·         Competition Analysis

November 6, 2020, 2 – 4 p.m.
·         Blue Ocean Strategy

·         Solution Demo

·         Minimum Viable Product

November 11, 2020, 2 – 4 p.m.
Presentation of Milestone 3:

·         Solution Demo

·         Minimum Viable Product

November 13, 2020, 2 – 4 p.m.
Social Media Marketing Plan November 18, 2020, 2 – 4 p.m.
Presentation of Social Media Marketing Plans November 20, 2020, 2 – 4 p.m.
·         Money: Costs, Revenue, Pricing, and Bootstrapping

·         Forming and Managing Your Team

November 25, 2020, 2 – 4 p.m.
Marketing and Sales November 27, 2020, 2 – 4 p.m.
Go-to-Market Presentations (part 1):

·         Channels

·         Costing

·         Price

·         Funding Sources

·         Financial Template

December 2, 2020, 2 – 4 p.m.
Go-to-Market Presentations (part 2):

·         Channels

·         Costing

·         Price

·         Funding Sources

·         Financial Template

December 4, 2020, 2 – 4 p.m.
·         Techniques in Pitching Your Business Idea

·         Making A Great First Impression

December 9, 2020, 2 – 4 p.m.
Banking Processes and Procedures December 11, 2020, 2 – 3 p.m.
·         Final Practice Venture Presentations (part 1) December 16, 2020, 2 – 4 p.m.
·         Final Practice Venture Presentations (part 2)

·         Graduation

December 18, 2020, 2 – 4 p.m.

 Methodology

The 3-month intensive training will be conducted via the Zoom platform. Participants are required to attend all the check-in sessions starting October 14, 2020. They will also be given access to both ECOP’s e-campus and Wadhwani Foundation’s Learnwise learning management platform to be able to participate in the offline activities and complete their assignments.

Groups are required to present practice venture milestone. These milestones should be accomplished before moving to another module.

Aside from online check-in lessons, groups are expected to meet each other to discuss their business venture requirements.

Groups will also be assigned to business mentors (both local and international) who will help them to with start/improve their business ventures.

Qualification of the participants

  1. Planning to become an entrepreneur (at least in the idea stage)
  2. Start-ups (with existing business not more than 5 years old)
  3. With good internet connection
  4. Must apply as a team of two or more (maximum of 5)*
  5. Micro and small business who wants to pivot their products and services are also encouraged to apply

*Optional and highly encouraged

 Application procedures

  1. Get tickets through ECOP website
  2. Fill-out the following questionnaire below:

Business Idea Pitch

  1. Team Profile: Who are the members of your business venture?

 

Team member name Role
  1. What is the Problem You Are Solving?
  2. What is the Solution You are Offering?
    (Products and Services of Your Business)
  3. WHAT IS YOUR UNIQUE VALUE PROPOSITION?
  4. Validation interview to discuss the business idea of the applicant
  5. Successful applicants will be notified via email or text

Program fee

PhP10,000.00 per participant. Group of 5 are entitled to a discount.

Participants are encouraged to settle the full amount to reserve their training slots. In case the participant is unable to pay in full before the start of the program, the participant shall settle 50% of the total cost on or before October 12; 30 % on or before November 5; and 20% on or before December 4.

To register, please click here: bit.ly/ewfoeprf

For more information, you may contact Mr. Ray Tadeo at ray.tadeo@ecop.org.ph or via ecoptnd@gmail.com.

 

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