Program Overview

The business world moves at a pace that often appears to be faster than light.  At times, it may seem to have little use or need for the written word.  However, almost nothing could be farther from the truth. Even with the multitude of high-tech communication options available to businesses today, the need for effective writing skills refuses to go out of style. If anything, the sophisticated needs of the present fast-paced market climate have only intensified the need to be able to write with clarity and effectiveness for a variety of situations.

Writing and speaking skills are used every day whether on the job or in a social setting.  One’s future success may be determined by the extent these skills are developed. Communication is not “doing what comes naturally” but is a complicated process that requires an understanding and application of communication principles. In the communication process two or more people are always involved.  Those who communicate best are those who understand that communication starts with the other person’s interests, needs, and wants.  Communication and human relations are inseparable.  When one communicates, remember that his or her human relations skillwill show.

 Program Objectives

At the end of the program, participants will be able to:

1. Be inspired that writing business letters is easy.
2. Discuss the formats and ethical rules to observe in writing business letters.
3. Inculcate business writing content as the key to reviewing grammar and sentence construction.

Program Schedule

July 11, 13 and 15, 2022, 2:00PM – 5:0PM via Zoom and ECOP eCampus

 First Session

Business Writing Overview (Lecture)

• Writing Deficiencies (Forum / Group Discussion)
• The Art of Communication (Lecture/Activity): Sender; Receiver; Message; Medium; Barriers; Feedback
• Negative Effects of Weak Business Writing Style

Second Session

Business Writing Styles (12 seat works / workshops): Words; Sentences; Paragraphs; Thoughts; Composition

• Grammar Review

Third Session

Types of Business Writing (Lecture/Activity): Instructional; Informational; Persuasive; Transactional

• Formats and Norms/ Rules (Lecture): Purpose; Function; Medium; Use
• Emails and SMS (Seat Work)
• Ways to Improve Writing Skills (Lecture/ Activity): Proofreading; Editing

Follow Through Activities:

1. Personal Assessment (of previous communications)
2. Coaching and mentoring thru e mail
3. Skills evaluation after a month

 

Resource Speaker

Mr. Jesse Francis N. Rebustillo FPM is a management and human resource consultant, training consultant, seminar facilitator, and a keynote speaker as he conducts programs on values, leadership, emotional intelligence, work-life integration, team alignment, career development, strategic planning, job hunting, as well as sales and customer services

Jesse was the Corporate Human Resources Head of the Philippine Daily Inquirer. He shifted his career to become the Inquirer’s AVP for Sales – Classified Advertising and then was promoted as AVP for Industry Relations.

Jesse was the editor of the Inquirer’s Working People Section and the Chairman/Editor of ECOP’s Philippine Employer Magazine.

He was the 2011 President of the Philippine Society for Training and Development (PSTD) and 2016 President of the People Management Association of the Philippines (PMAP). Currently, he is the President of the Philippine Association of Professional Speakers (PAPS), 2020  PSTD  Chairman,  and a member of the Board of Trustees of the Philippine Council of Associations and Association Executives (PCAAE).

Program Fees

Regular Price/Non-member rate: Php 4,000.00

All ECOP members are entitled to a member-rate discount using a coupon code. To get a code, kindly contact our Training Department at [email protected].

For a detailed and step-by-step registration guide, click this link: bit.ly/ecophowtoregister

Deadline for Registration: July 7, 2022
Deadline for Payment: July 8, 2022

Click here to register

You may get in touch with the following contact details for inquiries:

ECOP Training and Development: [email protected]
ECOP Ecampus: [email protected]