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Strategic Planning Program

March 2 @ 9:00 am - March 3 @ 5:00 pm

₱6000 – ₱8000

Program overview:

Strategic planning is generally defined as an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment.

Consequently, an unclear, much more, the absence of a strategic plan may lead to business failure. If organizations fail to anticipate or prepare for fundamental changes, they may lose valuable lead time and momentum to effectively address them when they occur. As a result, lack of a strategic plan negatively impacts the attitude of an organization’s team. This shall result in morale problems due to the fact that the future is uncertain, unpredictable and/or out of control.

This program shall extensively discuss and simulate the strategic planning process using the systems approach of environmental scanning, system analysis, and integration. Topics include Mission, Vision and Objectives alignment, Competitor Analysis, SWOT, Strategy Maps, and other essential tools to properly conduct a successful strategic planning process.


Course objectives:

At the end of the training program, participants will be able to:

  • Understand strategic thinking and the strategic management process
  • Apply the different tools in environmental scanning, system analysis, and creation of action plans
  • Leverage the value of the Open Systems Framework in Strategic Planning


Program content:

Theoretical Core of the Strategic Management Process ·         Definition of Strategic Thinking

·         Establishing and Alignment of VMV

·         Open Systems Theory

·         Concepts in Strategic Planning: democratic structure, conditions for creative collaboration, puzzle learning, and rationalization of conflict

Environmental Scanning: taking a wide look around what’s going on outside the organization ·         Identifying Global Trends

·         Opportunities and Threats

·         PESTEL

·         Five Forces Analysis

·         Probable and Desirable Future

Systems Analysis: taking a hard look at what’s going on inside the organization ·         Identifying Strengths and Weaknesses

·         Quantitative and Qualitative Evaluation

·         Mckinsey’s 7S

·         Keep,  Drop, Create

Integration and Diffusion: establishing goals to accomplish for the next 3 years as a result of what’s going on inside and outside the organization ·         Identification of Key Result Areas

·         Dealing with Constraints

·         Developing Strategies

·         Conceptualizing Plans and Programs

·         SPATRES



  • Lecturette
  • Case Studies
  • Active Discussions
  • Structured Learning Exercises


Training schedule

March 2-3, 2020 from 9:00am – 5:00pm




Mr. Gutierrez is the former Human Resources Director, Quality Management Department Head, & Support Services Group Head Ditus Sapienta Holdings, Inc. and also a part-time faculty member at the De La Salle College of St. Benilde School of Hotel, Restaurant, and Institution Management.

He is also the human resources development consultant for the Employers Confederation of the Philippines Training and Development Department, where he runs management and employee development programs for ECOP member companies.

He obtained a Masters Degree in Industrial and Employment Relations at the University of Turin in Italy and a Master’s Degree in Industrial/Organizational Psychology and Bachelor’s Degree in Psychology both from the Ateneo de Manila University.

He also completed 2 short courses program on Industrial Relations and Human Resources Management sponsored and Management Training Program by the Association for Overseas Technical Cooperation and Sustainable Partnerships, in Tokyo, Japan.

He was also granted full scholarship by Temasek Foundation and Nanyang Polytechnic International in their Innovation and Enterprise Leadership Programme at Nanyang Polytechnic, Singapore.


Register today and avail our early bird discount:

10% discount will be given if payment is received 7 days before the course commences. Payment on-site and walk-in participants will pay the regular fee.



March 2 @ 9:00 am
March 3 @ 5:00 pm
₱6000 – ₱8000
Event Category:


ECOP Training


ECOP Boardroom
3F ECC Bldg. 355 Sen. Gil Puyat Ave.
Makati City, Metro Manila 1220 Philippines
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