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Ep. 3 – Selling and Marketing in Times of Crisis and Post-Crisis

July 14 @ 2:30 pm - July 15 @ 5:00 pm

₱390 – ₱490

Embracing the New Normal:
How to Survive the Pandemic and Thrive Through Digital Transformation

Episode 3:
Selling and Marketing in Times of Crisis and Post-Crisis
Day 1 – 14 JULY 2020  (Tuesday) 2:30 pm – 4:30 pm
Day 2 – 15 JULY 2020 (Wednesday) 3:00 pm – 5:00 pm


Today’s global health crisis has also prompted organizations to rethink the way they deal with consumer insights and customer experience. Consumer behavior and confidence has changed; hence, it is important to re-examine the buyers’ journey.

This episode will look into new ways of how to sell and market during and after COVID-19.



  • How to sell and market during and after COVID-19
    • Should you stop selling and marketing? Why or why not?
    • How do you market and sell during COVID-19? How about after?
    • What are the most effective but cheap (even free) marketing options for businesses?


Key Takeaways:

  • Participants should learn the best-practices of marketing and selling in a crisis and post-crisis world. By this episode’s end, they should also have a clear understanding of how the rest of the world is doing marketing during and post-pandemic. Case studies will be presented and should make the case that “brands that continue to market during a crisis emerge stronger after the crisis” and why your business should do the same.



Resource Speakers:

e-Commerce, Social Media, and Internet Marketing Expert in the Philippines

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Promoting the growth of e-commerce in the Philippines since 1997. Janette Toral is the site owner of DigitalFilipino.com.

She is the E-Commerce Program Head and Lead Trainer for the Certified E-Commerce Specialist, E-Commerce Entrepreneur, and E-Commerce Professional Program (in partnership with the Asian Institute of E-Commerce College.

With The John Maxwell Team, she is an Independent Executive Director, Certified Coach, Speaker, Trainer, Behavioral Analysis Consultant/Trainer, YouthMax Plus with Nick Vujicic Certified Facilitator, Youth Facilitator, Parenting & Family Coach.

She is a co-founder of i-Metrics Asia Pacific Corporation – makers of the E-Commerce Intensity Index, E-Commerce Maturity Scorecard. E-Commerce Monitor.

She is a Certified Executive/Team Coach with Marshall Goldsmith Stakeholder Centered Coaching. She is also a Robbins-Madanes Trained Coach.

She helped the Department of Trade and Industry in coming up with the Philippines E-Commerce Roadmap (2016 to 2020) and working on its implementation.

She is Fascinate Certified Advisor (Fascinate Inc.), Certified Scrum Master, and Certified Scrum Product Owner. A Certified Practitioner of the Global Leadership Assessment 360 (Marshall Goldsmith).

She participated in the IVLP or International Visitors Leadership Program 2011 (individual program) sponsored by the U.S. Embassy. Featured as 1 of the 6 women innovator at the APEC Women and Economy Summit 2011, San Francisco, USA.

She got recognized as Champion of Philippine Internet and E-Commerce Hall of Fame Award given by Asian Institute of E-Commerce in 2010; Globe Tattoo Digital Elder Award 2009; E-Services E-Champion Awards 2008 – Policy and Legal Category by the Department of Trade and Industry / CITEM / Board of Investments; International Schools Cyberfair Ambassador Award 2004 and 2002 given by Global Schoolnet USA; World Summit for the Information Society (WSIS) Philippines Awards 2003 E-Learning Category for her E-Commerce Workshop Online.

Janette, as former technical consultant/executive director of the Congressional Oversight Committee for the E-Commerce Law, was instrumental for the creation of policies in the area of consumer protection (value added services, e-commerce, electronic banking), data privacy for the private sector, and acceptance of electronic payment in government.

As founding president of the Philippine Internet Commerce Society, she was instrumental for the passage of the Y2K Law and E-Commerce Law. She retired in 2002. Other organizations she served as board member in the past were the Philippine Computer Emergency Response Team (PH-CERT) and Internet and Mobile Marketing Association of the Philippines (IMMAP).


Managing Director,
Content Hacker

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Slye is the Managing Director of Content Hacker, an award-winning digital marketing agency; and Founder of Farmgrove Corporation, a newly formed manufacturing company based in his hometown in Masbate.
As a marketer, Slye has worked with brands and businesses across the globe —  from advertising technology agencies, technology startups, law firms, BPO companies, and micro-small businesses both at home and abroad.
When he’s not working with clients,  he teaches marketing to students and other marketing professionals; or he’s busy finding new ways to make coffee.
Slye has a Bachelor’s Degree in Political Science and a Masters Degree in International Relations both from the University of the Philippines.


Country Manager,
MrSpeedy Philippines

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Gene Angelo Ferrer is the Country Manager of MrSpeedy Philippines. MrSpeedy is the youngest logistics tech-platform in the market launching in the country last 2018. He has experience from the private sector – SM Prime Holdings Inc., ABS-CBN Corporation, the development sector – Aksyon Klima Pilipinas, Liter of Light, and the public sector – Senate of the Philippines. He completed the Asian Institute of Management’s Future Bridging Leaders Program and is a Certified Sustainability Reporting Specialist following the Global Reporting Initiative (GRI) Standards. Also a proud graduate from the University of the Philippines – Gene enjoys long walks on the beach, a good drink on Fridays, and firmly believes in the power of the youth to be positive catalysts of change in the country.



Registration Fee:

ECOP Members – Php 390.00
Non-members – Php 490.00
*Participant’s slot is confirmed only upon receipt of registration fee.



Please pay the registration fee before the date of the webinar and email proof of payment to
ecop_accounting@yahoo.com; registration@ecop.org.ph

For inquiries, please contact:

Ms.  Zeni Bonghanoy – registration@ecop.org.ph | 09772020969
Ms. Mina Cacapit – minacacapit.ecop@gmail.com |  09277116177






Embracing the New Normal:
How to Survive the Pandemic and Thrive Through Digital Transformation


COVID-19 is a black swan event. No one could be able to predict the scale and impact that this has caused to global businesses, especially to micro and small enterprises as well as to aspiring and start-up entrepreneurs.

BUT that does not mean that organizations cannot be prepared for it. Digital technologies have enabled businesses to create alternative solutions for companies so that they can embrace the new normal and remain afloat vis-à-vis restrictions brought about by the pandemic.



Embracing the New Normal:
How to Survive the Pandemic and Thrive Through Digital Transformation
EPISODE 1 Digital Employer: 5W’s and 1H (pre-NCE41) PHP 690.00 PHP 790.00
30 JUNE 2020 | 3pm – 5pm
EPISODE 2 Taking Your Business Online: Rebuilding Business Operations Through Digital Transformation PHP 390.00 PHP 490.00
7 JULY 2020  | 3pm – 5pm
EPISODE 3 Selling and Marketing in Times of Crisis and Post-Crisis PHP 390.00 PHP 490.00
14-15 JULY 2020  | 2:30pm – 4:30pm
EPISODE 4 Building Brand Awareness through Social Media PHP 390.00 PHP 490.00
21-22 JULY 2020  | 2:30pm – 4:30pm
EPISODE 5 Digitalizing the Employer, Employee, and Customer Experiences (post-NCE) PHP 690.00 PHP 790.00
14 August 2020 | 3pm – 5pm
ALL EPISODES PHP 2,000.00 PHP 2,500.00



For  inquiries, please contact:

Ms.  Zeni Bonghanoy – registration@ecop.org.ph | 09178059471
Ms. Mina Cacapit – minacacapit.ecop@gmail.com |  09277116177





41st National Conference of Employers

Learn more

The 41st Virtual NCE will feature four main topics focusing on (1) the Digital Employer, (2) the Agile Employer, (3) the Resilient Employer, and (4) Policy Reforms to Restart the Economy.

In addition to the abovementioned Conference sessions, the 41st Virtual NCE will also deliver pre- and post-Conference webinar sessions that will revolve around the four main topics which are designed to complement the Conference-proper topics. These pre- and post-session will run through June to July 2020 and August to September 2020, respectively.

The 41st Virtual NCE will allow participants to learn from local and international resource speakers through presentations, forums, and panel discussions. Participants will also be able to engage with our resource speakers through a moderated Q&A.

The year 2020 brought changes to the world of work and businesses were forced to adapt and adjust policies, practices, and plans. ECOP’s 41st Virtual NCE shall help prepare and equip businesses with creative approaches to respond to challenges of the future of business and work. By helping to bridge the gaps, we can encourage a new generation of employers to contribute to the economy.



Regular Rate GROUP RATE (min. 3 PAX)
ALL EVENTS Php 3,990.00 Php 4,990.00 Php 3,590.00 Php 4,590.00
CONFERENCE ONLY Php 2,990.00 Php 3,990.00 Php 2,590.00 Php 3,590.00
Conference Proper  (per episode) Php 890.00 Php 990.00 Php 690.00 Php 790.00
Pre-Conference Package Php 2,760.00 Php 3,160.00 Php 1,960.00 Php 2,360.00
Post-Conference Package Php 2,760.00 Php 3,160.00 Php 1,960.00 Php 2,360.00
Pre/Post Conference (per episode) Php 690.00 Php 790.00 Php 490.00 Php 590.00


Click here to register

Visit this link to register: http://tiny.cc/NCE41

You may get in touch with the following contact persons for inquiries:

Ms. Mina Cacapit      –   09277116177 | secretariat@ecop.org.ph Ms. Zeni Bonghanoy –  09178059471 | registration@ecop.org.ph






July 14 @ 2:30 pm
July 15 @ 5:00 pm
₱390 – ₱490
Event Categories:


ECOP e-Campus
ZOOM Appilcation


ECOP Training


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