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Communicating to Get Through (Business Writing Module)
October 29, 2019 @ 9:00 am - 5:00 pm₱4000 – ₱6000
The business world moves at a pace that often appears to be faster than light. At times, it may seem to have little use or need for the written word. However, almost nothing could be farther from the truth. Even with the multitude of high-tech communication options available to businesses today, the need for effective writing skills refuses to go out of style. If anything, the sophisticated needs of the present fast-paced market climate have only intensified the need to be able to write with clarity and effectiveness for a variety of situations.
Writing and speaking skills are used every day whether on the job or in a social setting. One’s future success may be determined by the extent these skills are developed. Communication is not “doing what comes naturally” but is a complicated process that requires an understanding and application of communication principles. In the communication process, two or more people are always involved. Those who communicate best are those who understand that communication starts with the other person’s interests, needs, and wants. Communication and human relations are inseparable. When one communicates, remember his or her human relations skill is showing.
At the end of the program, participants will be able to:
- Be inspired that writing business letters is easy.
- Discuss the formats and ethical rules to observe in writing business letters.
- Inculcate business writing content is the key while reviewing grammar and sentence construction.
*A special handout on a quick review of capitalization, use of numbers and proofreaders’ marks will be provided.
- Business writing overview (lecture)
- Writing deficiencies (forum/group discussion)
- The art of communication (lecture/activity)
Sender; Receiver; Message; Medium; Barriers; Feedback
- Efforts in writing (activity/workshop)
Words; Sentences; Paragraphs; Thoughts; Composition
- Grammar review
- Types of business writing (lecture/activity)
Instructional; Informational; Persuasive; Transactional
- Formats and norms/ rules (lecture)
Purpose; Function; Medium; Use
- Emails and SMS (seatwork)
- Improving your writing skills (lecture/activity)
Follow Through Activities:
- Personal Assessment (of previous communications)
- Coaching and mentoring thru email
- Skills evaluation after a month
Subject matter expert:
JESSE FRANCIS N. REBUSTILLO, MBA, FPM
Jesse earned his MBA degree at the Ateneo Graduate School of Business (sans thesis) and BSBA Management course, magna cum laude, from the Aquinas University, Legazpi City. He has a Diploma in Human Resource Development, Compensation Management, Labor Relations, and HR Planning and Acquisition from the Jose Rizal University.
He is a Management and Human Resource Consultant, Training Consultant, Seminar Facilitator and Speaker as he conducts programs on values, leadership, emotional intelligence, work life integration, team alignment, career development, job hunting as well as sales and customer service.
Jesse was the Corporate Human Resources Head of the Philippine Daily Inquirer. He shifted career to become the Inquirer’s AVP for Sales – Classified Advertising and then was promoted as AVP for Industry Relations.
Jesse was the Editor of the Inquirer’s Working People Section and the Chairman / Editor of ECOP’s Philippine Employer Magazine.
He was the 2011 President of the Philippine Society for Training and Development (PSTD) and the 2016, President of the People Management Association of the Philippines (PMAP), currently the CFO of the Philippine Association of Professional Speakers (PAPS), and a member of the Board of Trustee of the Philippine Council of Associations and Association Executives (PCAAE).
Currently, he is a Training and HR Consultant of the International Labor Organization (ILO), ECOP and PMAP and teaches HRM subjects at the Masters in People Management, Lyceum Graduate School and San Beda, Alabang. He was recently bestowed Fellow in People Management by the Philippine Society of Fellows in People Management.
Register today and avail our early bird discount:
A 10% discount will be given if payment is received 7 days before the course commences. Payment on-site and walk-in participants will pay the regular fee.